J.D. Power and Associates has announced the results of its Automotive Performance, Execution and Layout (APEAL) study.

 

APEAL asks recent owners and lessees how gratifying their new car is to own and drive based on the evaluation of 90 vehicle attributes. For 2009, the survey was conducted between February and May and had a total of 80,900 participants. Those surveyed were questioned immediately after their first 90 days of ownership.

 

The average score for new and redesigned models was 790 on a 1000 point scale.

 

Volkswagen had four segment level awards with its CC, GTI, Passat, and Tiguan. That's more than any other brand in 2009.

 

Porsche came away with yet another highest ranking nameplate award for the fifth straight year.

 

Observes noted that a vehicle's appeal seems to have little to do with its quality. For example, Honda, Toyota and Hyundai were among the industry's top seven in quality but finished below average in their ability to inspire an emotional response."

 

Here's the complete APEAL breakdown per J.D. Power and Associates:

 

 

2009 APEAL Nameplate Ranking

(Based on a 1,000-point scale)

 

Porsche                        869

Jaguar                          859

Cadillac                        852

Audi                             846

BMW                           844

Mercedes-Benz             841

Lexus                           837

Infiniti                           828

Land Rover                   822

Lincoln                         820

Acura                           818

MINI                             817

Volkswagen                  807

Buick                           801

Volvo                           793

Ford                            785

Dodge                          784

GMC                            784

Saturn                          779

Industry Average         779

Honda                          778

Mazda                          778

HUMMER                     773

Scion                           772

Pontiac                        769

Nissan                         768

Mitsubishi                    767

Smart                          767

Chevrolet                      764

Hyundai                        763

Mercury                        763

Chrysler                        757

Toyota                          756

Saab                            754

Kia                               748

Subaru                         738

Jeep                             727

Suzuki                          715

 

Source: Motor Trend