The Logical Choice for Import Service is Prestige Imports
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By ignoring domestic brands and servicing multiple import brands for more than 30 years, Joe Licari has become West Michigan’s top expert on import vehicles. Our shop’s service experience covers every import from Honda to Lamborghini. As with any car, mass produced design errors, quirks and malfunctions lead to brand and model-specific problems. But our import-savvy technicians are more likely to recognize them than the typical “foreign and domestic” repair shops that attempt to work on everything.
Convenient One-Stop Services Save You Time •All maintenance and repair services from oil changes to engine rebuilding •Genuine Bosch auto parts •Remanufactured and used parts •Installation of aftermarket accessories •Vehicle inspections •Washing, complete detailing, and Simoniz System 5 protection •Paint touch up •Dent removal •Wheel restoration •Gift certificates that can be used for any of these services
AAA Approved Auto Repair Facility
Prestige Imports is the only import specialist in West Michigan approved by the American Automobile Association for auto repair.
West Michigan’s Top Import Technicians Fix Your Vehicle Right the First Time.
Our service technicians average more than eight years with Prestige. And most were already working on imports when they were hired. The four senior technicians are fully ASE certified in all eight areas of specialization. In addition to ASE testing, we send our technicians to a week-long Bosch-certified school every year for additional training. Our experienced staff is one reason why more than 95% of the vehicles that enter our shop are fixed right the first time. It also explains why dealers and other independents bring imports to Prestige when they’re unable to identify or fix a problem.
State-of-the Art Equipment Provides the Same Capabilities as Dealers
Most independent shops will not invest in the costly equipment it takes to fully service today's complex, computer-controlled vehicles. So they constantly run into problems they can't diagnose and features they can't program. Prestige invests thousands of dollars every year to buy specialized test equipment and subscribe to databases with information about your car. By not having to support domestic brands, Prestige can invest more heavily in products and services that specifically support the imports. Recent investments include the VIDA system for Volvos and the Autologic system for BMW, Mercedes Benz, LandRover, and Jaguar. We were the first Grand Rapids independent to buy each of these systems. Click here for details on our equipment.
Time-Saving Guarantees Respect the Value of Your Time
We know you have a busy schedule and we respect your time. That’s why Prestige Imports offers three time-saving guarantees that you won’t get anywhere else: 1. Appointments in Three Days or Less 2. Your Vehicle Ready When Promised 3. Fixed Right the First Time
There are four price levels in automotive parts. (1) Original equipment, (2) Aftermarket, (3) Remanufactured, and (4) Used. If you take your car to a dealer, you’ll get only one option, the highest priced, original equipment (OEM) parts. Their contract with the vehicle manufacturer doesn’t allow them to offer you anything else. Prestige uses quality aftermarket parts from Bosch, which are functionally the same as OEM parts but sold at a lower price. When your vehicle needs a particularly expensive part, using a remanufactured part can cut the cost even more and still provide good service. If you’ve got an older vehicle that you don’t plan to keep much longer, it might make sense to consider used parts. An active network of more than ten different parts suppliers helps us quickly find any part you need.
Want to save time and avoid another stop? Drop off your vehicle for any service work and we’ll hand wash it for just $10.
Competitive Rates Minimize Your Cost for Labor
Hourly rates at Prestige vary by brand. Mercedes owners pay a higher rate than Honda owners, for example, because the greater complexity of their vehicle requires a greater investment in specialized equipment and training. In general, hourly rates at Prestige are roughly 15-20% lower than corresponding dealer rates.
Straight Hourly Fees Ensure Fairness
Virtually all repair shops rely on industry guidebooks to estimate the time required for certain tasks. Yet dealers and many other repair shops work on a flat-rate system where actual customer charges are also set by the book. The flat rate system guarantees that the customer will never get a break on labor costs. Even worse is the fact that the system pressures technicians to “beat the book” and some will cut corners to look good. That increases the chance that your vehicle will not be fixed properly. Prestige Imports believes that a straight hourly system is the most fair to both the customer and the shop. Since our technicians are so highly trained and certified, they’ll do a thorough job and you’ll often pay for fewer hours of labor than you would at a flat-rate shop.
No-Commission Policy Prevents Overcharges
One of the biggest secrets of car dealers (and some other shops) is that the people who write up your service work are actually sales people working on a commission system. The bigger your service bill, the more money they take home. Worse yet, the compensation system for technicians will often include an incentive to push parts. At Prestige no one works on commission so there’s never an incentive to recommend needless work. Service writers and technicians share common goals. Get it fixed right and keep the customer’s bill to a minimum.
Free Shuttle
Many customers want to drop their car off and pick it up later. We’ll help this process by giving you a ride to your home or work location. Or we’ll even drop you off at the nearby Woodland or Centerpoint Mall. Later in the day, if you can’t arrange your own ride back, we can even pick you up after your car is ready.
If you prefer to drop off your vehicle before or after our business hours, fill out an envelope from our "Early Bird" box, add your key, and drop it through the slot in the small door.
Customer Waiting Room Includes Free Wireless Internet Naturally, we provide a clean waiting room with a flat-screen TV, magazines, and plenty of free hot coffee. Conveniently located between our showroom and service shop, you can monitor the progress on your current vehicle or browse for your next one. To stay productive you can connect your laptop to the Internet through our free wireless connection.
Written Employment Policy Guarantees Honesty
Prestige is, of course, a member of the Better Business Bureau. But beyond that, we have a written policy that all employees will treat customers with honesty and respect. The owner, Joe Licari, demonstrates this policy every day in his dealings with customers. All staff members know—without a doubt—that the same truthful approach is a condition of their continued employment.
In an industry filled with dishonest practices, honesty can be hard to find. See what happened when an investigative news team put hidden cameras inside cars they took in for service.
For more information on our business philosophy, see our unique 21-point Code of Conduct.
Prestige Imports • 2919 29th St. • Grand Rapids, MI • 616-957-4661
